PPC Fundamentals Course with Joel Bondorowsky

Get to know the basics of PPC from one of the world's most respected advertising specialists.

Who is this сourse for?

This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.

What you’ll learn

In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

1

What is Pay Per Click

1 video
3 minutes
2

Overview of PPC Platforms and Channels

1 video
4 minutes
3

What is 'PPC Strategy'

1 video
3 minutes
4

Understanding Sales Funnels

1 video
3 minutes
5

Understanding The Decision Making Funnel

1 video
3 minutes
6

Establishing Conversions Along Your Funnel

1 video
7 minutes
7

Using Landing Pages

1 video
6 minutes
8

Setting Aside PPC Budget

1 video
3 minutes
9

Intro to Search Advertising

1 video
5 minutes
10

Search Campaign Anatomy

1 video
5 minutes
11

Search Campaign Setup

1 video
10 minutes
12

Keyword Match Types

1 video
6 minutes
13

Intro to Keyword Research

1 video
3 minutes
14

Building Keyword Lists

1 video
6 minutes
15

Adding Keywords to Ad Groups

1 video
11 minutes
16

Writing and Testing Your First Ads

1 video
9 minutes
17

Intro to PLA (Shopping) Campaigns

1 video
2 minutes
18

Setting Up Merchant Center and Your Data Feed

1 video
6 minutes
19

Launching Your Shopping Campaign

1 video
3 minutes
20

Intro to Display Advertising

1 video
4 minutes
21

Display Campaign Setup

1 video
5 minutes
22

Display Ad Formats and Creation

1 video
5 minutes
23

Display Campaign Targeting

1 video
11 minutes
24

Display Campaign Optimization

1 video
4 minutes
25

Intro to Universal App Campaigns

1 video
1 minute
26

Setting Your Universal App Campaign

1 video
3 minutes
27

Universal App Campaign Best Practices

1 video
3 minutes
28

The Value of a Click

1 video
7 minutes
29

Multidimensional Bidding

1 video
5 minutes
30

Conversion Optimizer

1 video
8 minutes
31

Campaign Budgeting

1 video
4 minutes
32

Introduction to Multi-Channel Conversions

1 video
5 minutes
33

The Role of The Home Page

1 video
3 minutes
34

Branded Search Campaigns

1 video
4 minutes
35

An Easy SEO Win for PPC Gains

1 video
2 minutes
36

Bring Back Lost Users with Remarketing

1 video
3 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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