Key challenges: 1. Online visibility & Positioning 2. Relatable content 3. Engagement The Client is a global provider in a highly regulated sector. Bridging the gap and balancing the needs of the brand, industry regulators, and language used in an online environment was the key challenge.
Implemented and rolled out a content plan over the period of 12 months within, 3 months we started to see marked improvements and within 9 months of work completed we generated €960,000 worth of sales directly from organic content.
- Generated sales of €960,000 - Increased onsite dwell time by 102% over a 12-month period - Balanced the needs of the brand and the market to deliver high-quality content that resonated with the market