Challenge

In May 2021, a DFW Public Relations firm needed to beat their local competitors on search engines by optimizing their search marketing.

Solution

Sigmategy researched and planned a year's worth of keyword-optimized short blog posts, pillar content, and services landing pages. These local SEO schema rich posts were designed to combat their competitors poor quality competitor content marketing for targeted keywords and services.

Result

From the first, this was a successful campaign starting with taking the "Fort Worth public relations firm" top position in the first month and went on to rank 29 targeted phrases for new PR services that lead to an increase of nine (9) new business customers in the first quarter year of services.

Challenge

A family law partnership was dissatisfied with their large legal marketing agency service and was looking for a local partner that would grow their new client leads. Their new domain name was ranking for only their brand name and they were paying a premium on PPC bidding due to poor quality scores.

Solution

Competitor research resulted in a detailed website content reworking, landing page development, local SEM packing, backlink/guest postings for targeted sites, and a new PPC Adwords campaign. Target search terms were built into an annual blog calendar and multichannel social media campaign plan.

Result

This campaign had significant legal firm competitors for target keywords. Using niche phrases and a blue ocean strategy Sigmategy built a local audience that saw a first-year average of 50 new client leads a month and a search visibility increase of 1,100% that kept the firms phones ringing.