Challenge

KC Solar sought to increase leads. They wanted to quadruple the number of annual installs within two years. To start, they had virtually no visibility, receiving — at best — 100 page views a month and their average search ranking was page eight on Google.

Solution

Performed marketing assessment, understanding how leads were obtained, who became clients and how KC Solar compared to competitors: *Conducted SEO audit, assessing prospect needs. Established themes for regular blogs *Re-built website with conversion tracking *Developed paid ads to capture leads

Result

*Increased visibility: Moved from last position to second position in market with nearly 1/3 market share. *Traffic increased from tens of page views to thousands a month. Shifted from those who knew brand to more than half now by solutions people searched * Average Google search position page two