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Keyword Optimization: 7 Steps to Getting It RightKeyword optimization involves improving your pages to better use your target search queries.
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Keyword Research
Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website's search engine ranking and visibility.
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What Is Keyword Difficulty? (& How to Measure It)Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.
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How to Find & Analyze Competitor KeywordsCompetitor keywords are search engine queries that rivals rank for. Learn how you can rank for them, too.
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What Keywords Are & How to Use ThemKeywords are search terms you try to rank for in search engines like Google. In the organic or paid results.
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Primary Keywords: The Most Critical Part of Your SEO Strategy?
Learn the importance of primary keywords, how to find the best terms, and how to optimize your content.Semrush TeamOct 13, 2023
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How to Compare Terms on Google Trends: Comprehensive Guide
Learn how to compare search terms with Google Trends. Find content ideas, study competitors, and more.Padrig JonesOct 13, 2023
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How to Use Google Search Console for Keyword Research
Google Search Console keyword data can help to boost your SEO efforts. Learn more.Semrush TeamOct 04, 2023
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Keyword Match Types in Google Ads & SEO [2024]
Learn how to use keyword match types in Google Ads: broad match, phrase match, and exact match.Rachel HandleySep 26, 2023
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A Guide to Commercial Intent Keywords & How to Find Them
Commercial intent keywords are searches made by customers who are nearly ready to buy.Ryan PriorSep 26, 2023
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What Is Keyword Intent & How to Align Keywords with User Needs
Unlock the power of keyword intent and optimize your content to align with the needs of your target audience.Aleksandra Beka JovicicSep 25, 2023