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Content Marketing Blog | Semrush
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Content Marketing Blog

Content marketing is a crucial part of any digital strategy. Get expert advice on performing content audits, choosing what type of content to produce, and promoting content so that it delivers.

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Content Marketing Strategy

Content Marketing Strategy

A Hero’s Guide to Content Marketing in 2023
23 min read
A Hero’s Guide to Content Marketing in 2023

This content marketing 101 guide provides you with actionable tips and practical examples to get started with content marketing for your business.

The Definitive Guide to Powerful Storytelling
17 min read
The Definitive Guide to Powerful Storytelling

In this ultimate guide to storytelling for business, we cover everything you need to know, from structures to use cases, examples, and more.

Your 6-Step Guide to Building a Content Strategy in 2023
16 min read
Your 6-Step Guide to Building a Content Strategy in 2023

A content strategy is a road map you follow to reach your business goals using content marketing. Explore this ultimate guide to build it step by step.

Explore the 2023 State of Content Marketing Report!

97% of businesses we surveyed achieved content marketing success. Want to know what worked well for them and what their benchmarks are?

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Content Creation

Content Creation

Copywriting 101: The Ultimate Guide to Creating Effective Copy
16 min read
Copywriting 101: The Ultimate Guide to Creating Effective Copy

What is copywriting & how does it benefit your business? In this guide to copywriting 101, we cover everything you need to know & dive into the practical examples.

What Owned Media Is and How To Master It in 6 Easy Steps
12 min read
What Owned Media Is and How To Master It in 6 Easy Steps

Owned media is what you publish on the platforms that your business controls, including your website, blog, social media, etc. Here’s what you need to know.

19 Affordable & Effective Small Business Content Marketing Ideas
14 min read
19 Affordable & Effective Small Business Content Marketing Ideas

Explore 19 powerful content marketing ideas you can use here and now to grow your small business. Includes real-life examples for your inspiration.

What Is a Content Management System? An In-Depth Guide
11 min read
What Is a Content Management System? An In-Depth Guide

A content management system (CMS) is used to create, manage, and publish digital content. Learn all you need to know about effective content management in 2023.

How To Write a Powerful Introduction: The Ultimate Guide
8 min read
How To Write a Powerful Introduction: The Ultimate Guide

Explore 5 top ways of writing a strong introduction and 3 main types of introductions you can use in your content. Includes lots of practical examples.

15 Powerful Copywriting Examples (and Why They're Great)
8 min read
15 Powerful Copywriting Examples (and Why They're Great)

In this guide, we’ll delve deep into the basics of search operators and search commands, helping you understand how to wield these...

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