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The State of Content Marketing 2023 Global Report | Semrush
GoodContent by Semrush

Build Content That
Tells Your Story

Get all of the important insights into this year’s content marketing trends, wins, projections, and more. Learn from businesses just like yours and discover new growth opportunities.

Explore full report
Book

1,700+

Marketers and business owners
surveyed

500,000+

Articles examined globally

85,000+

Job postings analyzed

The Inspiration You Need To Write
the Story of Your Business

Get all of the important insights into this year’s content marketing trends, wins, projections, and more. Learn from businesses just like yours and discover new growth opportunities.

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Content Marketing Trends

Explore the top 6 content marketing trends according to Semrush experts and industry thought leaders

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Content Marketing Industry Survey

Get tips for benchmarking from over 1,700 businesses—learn how to measure and secure content marketing success in 2023

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Anatomy of High-Quality Content

Check out commonly identified patterns in the best performing organic content

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Content Marketing Job Trends Study

See the key industry trends to learn about positions, salaries, and other key considerations around the content marketing job market

Exciting Content Marketing Trends
Revealed by the Experts

Read the report to get essential content marketing takeaways from some of the industry’s best and brightest content marketing experts.

People

Joe Pulizzi

Co-Founder CEX: Creator
Economy Expo

People

Margarita Loktionova

Content Marketing Lead at
Semrush

People

Andy Crestodina

Chief Marketing Officer
and Co-Founder, Orbit Media
Studios, Inc.

People

Kyle Byers

Director of Organic Search at
Semrush

People

Julia McCoy

VP of Marketing, Content at Scale

People

Michael Brenner

Content Marketing Agency CEO
at Marketing Insider

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“In times of economic uncertainty, brands are going to cut ineffective ad spend and focus on being smarter with their marketing budgets. It’s my bet that 2023 will be a year of getting back to the basics of content marketing.”

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Michael Brenner

Content Marketing Agency CEO at Marketing Insider

A Few of the Key Findings

97%

of our respondents said they had some degree of content marketing success

70%

of companies that succeed the most in content marketing measure content marketing ROI

77%

of companies that succeed the most in content marketing are planning to increase their content marketing budgets in 2023

55%

more backlinks were generated by blog posts with 7+ images compared to those without

61%

of companies that succeed the most in content marketing run content audits 2+ times a year

70%

more traffic went to articles with at least one video versus articles without videos

Decor

Methodology

The 2023 State of Global Content Marketing Report was made possible by Semrush—a multi-award-winning online suite of 55+ tools for SEO, advertising, content marketing, social media, competitive research, and other digital marketing functions.

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Content Marketing Platform

A unique set of tools covering the whole content marketing workflow: from ideation and creation to performance measurement

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Keyword Magic Tool

An easy-to-use keyword research tool that provides all the data needed for an effective SEO or PPC campaign

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Traffic Analytics

A powerful solution to reveal any website’s traffic data across all channels: where it comes from and how engaged the visitors are

Grow Your Business with
Content Marketing in 2023

Get a 360-degree view of where the content marketing industry has been, what you can expect now, and where it’s headed in the next year.

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