GBP AI Agent

GBP AI Agent is an automated tool that keeps a business’s Google Business Profile (GBP) active, optimized, and engaging with zero user effort. It automatically creates and publishes posts, manages review replies, and uploads photos, helping businesses maintain a consistent and professional presence online.

This tool is ideal for small business owners, marketers, and anyone who wants to increase calls, visits, and foot traffic without spending time on business profile optimization. 

Many businesses create a GBP once and then leave it inactive, which reduces visibility and leads to missed opportunities. GBP AI Agent addresses this issue by regularly keeping the profile active and complete, ensuring it continues to attract and engage potential customers.

What GBP AI Agent Does for You

AI Agent optimizes business description 

AI Agent generates a clear, keyword-optimized business description that improves local search visibility while remaining appealing to potential customers.

AI Agent publishes posts automatically

It regularly generates and publishes new, relevant posts on your business profile. The content is tailored to your business and based on the keywords identified during your audit. Real photos from your uploaded gallery are paired with posts to make them authentic and eye-catching.

AI Agent replies to customer reviews

AI Agent automatically replies to reviews within 24 hours—whether you choose to respond to all, just positive, or just negative ones. The replies match your preferred tone and language, showing customers that you value their feedback and helping boost your reputation.

AI Agent posts new photos

Your profile stays visually fresh thanks to regular photo uploads. AI Agent selects images from the gallery you provide and publishes them on a schedule that signals to Google and customers that your business is real and trustworthy.

AI Agent tracks your GBP performance

It displays key metrics such as Google Business Profile views, customer interactions, and average review rating—along with how these change over time—so you can easily monitor your business’s visibility progress.

How Can It Help You?

• Stay visible: Active GBPs are more likely to show up in Google Search, Maps, and AI search results. Every post, photo, and reply works together to drive more calls, bookings, and walk-ins.
• Save time: No need to log in weekly or manage a content calendar—everything runs on autopilot.
• Build trust: Quick replies, fresh posts and photos show customers you’re open and authentic.

Pricing

GBP AI Agent is available on the Semrush Local Base plan. Cancel anytime. 

To find out more, please check the Semrush Local Pricing and Plans article.

How to Set It Up

Getting started takes just a few minutes.

Click “Activate My AI Agent” on the GBP AI Agent page and log in to (or register) your Semrush account.

Connect your Google account and select the GBP location you want to automate.

View your business profile audit and automation plan, then proceed with purchasing a subscription.

Review your business profile information, add photos and relevant keywords, then click “Save and Continue.”

Once setup is complete, you’ll see your dashboard. Automation starts immediately. From the dashboard, you can:

• Monitor GBP performance metrics such as profile views, interactions, and average review rating
• Review recent AI Agent actions. The "Recent Actions" list shows the 100 most recent actions, including published posts, review replies, and photo uploads.

You can click on an action to open a window displaying the full details of the content.

Settings

You can adjust the settings by clicking the “Settings” button in the upper-right corner.

From there, you can:

• Enable or disable automations
• Change posting frequency
• Configure review auto-replies (choose to reply to new, negative, or all reviews)
• Select the tone of voice and language for replies
• Configure Call-to-Action (CTA) buttons on posts (e.g., Book, Order online, Buy, Learn more) and set CTA URLs
• Edit target keywords (used for post generation)

Frequently Asked Questions