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Success Stories

How National Project Group Landed a $2m Client With Marketplace

Meet the consultants that accelerated their inbound lead generation strategies, and bagged a pretty big fish in the process
National Project Group
Company type:
B2B
Industry:
Furniture Manufacturing, Project Management Company
Company size:
<200
Location:
NY, USA
Semrush Marketplace products/services used:
Semrush Pro, Semrush Marketplace Premium
Website:
nationalprojectgroup.com
Based in New York City, National Project Group (NPG) is a project management consultancy that specializes in the movement of people, equipment, and furniture. It relies on keyword-optimized landing pages and blog posts to help build awareness and generate leads.
Before finding Marketplace, one of NPG’s biggest issues was the inability to create and publish high-performing content on a frequent basis. This was, in turn, making it difficult to generate inbound leads, according to the company’s Chief Innovation Officer, Julian Penna.
After discovering Semrush Marketplace, however, the game started to change. NPG began to order articles, blog posts, and landing pages, and have seen some pretty impressive results since.
“It has helped us gain clients in many ways,” says Penna. “Since using Marketplace, we’ve closed more prospects from the keywords and articles that have been created for us.”
“We were always being challenged to find fresh new content.”
Julian Penna
National Project Group
Landing the Big Fish
One client in particular has transformed NPG’s expectations – and Penna believes Marketplace had a big part to play in this.
“At the beginning of this year, we closed a billion-dollar pharmaceutical company,” he explains. “One of the reasons for this was that when the decision-maker was searching for our services, he mentioned that our website was professional and informative – unlike some of the others he had seen during his search.”
The result was an added $2m in services for 2021 so far, with Marketplace’s pool of experienced, expert writers clearly doing their bit!
$2 mln
value of contract landed with the help of the content delivered by Semrush Marketplace
Support At Every Step
As well as the swift delivery of high-quality content, Penna has also been impressed with the level of Marketplace’s customer service.
“Semrush Marketplace is truly a partner,” he says. “Not only does the self-serve model come with unbelievable support, but when you need to speak with someone you can always get a real person to have a call or a Zoom meeting with you.”
The variety of writers and content formats on offer – as well as the quick turnaround times – are also suitable for businesses that are looking to scale.
“I highly recommend it to companies who want to grow quickly,” adds Penna. “Semrush Marketplace plays a huge role in our success.”
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