How to Create Video Ads that People Won't Skip
Explore how to create video ads for YouTube and Facebook with our actionable tips.Oct 26, 2021
Connor Lahey
Content Strategist AT Semrush
Content strategist, SEO and writer. Enjoys monitoring SERP volatility. You can find me reading Tolkien in the far north of Norway.
Expertise
- content strategy
- keyword research
- on-page seo
- search intent analysis
Education
- BA in English Literature
Author
How to Use Facebook Carousel Ads to Attract Attention & Convert Users
Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!Oct 18, 2021
The HTML Hidden Attribute Explained
Learn how to use an HTML hidden attribute with Google-approved techniques, as well as what practices to avoid. Start using hidden content to better your user experience today!Oct 15, 2021
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Analyzing Google SERP Volatility Across 25 Industries
We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and see what SERP features you should be targeting.Jul 30, 2021
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How to Choose the Right SEO Software for Your Business
If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool is best.Jul 19, 2021
5 Things Holding Your Website Rankings Back
If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips to improve your site rankings and how to properly build out other areas, too. Read on to learn more about the reasons your website rankings are being held back and what you can do about it.Jun 30, 2021
What Are Stop Words in SEO? [+ Stop Words List]
Stop words are common words like “a“ that search engines may ignore in search queries and search results.Feb 05, 2021
6 Keyword Optimization Tips for SEO
Keyword optimization doesn’t have to be elusive. Learn some keyword optimization tips to improve your SEO today.Jan 27, 2021
Contributor
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.Mar 19, 2024
How to Find & Analyze Competitor Keywords
Competitor keywords are search engine queries that rivals rank for. Learn how you can rank for them, too.Mar 19, 2024
What Keywords Are & How to Use Them
Keywords are search terms you try to rank for in search engines like Google. In the organic or paid results.Mar 19, 2024
How to Use Keyword Overview to Analyze Keywords
Keyword Overview is a tool that lets you analyze keywords related to your business.Mar 11, 2024