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  • Which keywords they target
  • Their most important pages
  • Where their traffic comes from
  • Where they get backlinks from
  • How they monetize their site
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lastminute.com Web Traffic Statistics

Get a snapshot of lastminute.com’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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lastminute.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January lastminute.com received 13.22M visits with the average session duration 09:00. Compared to December traffic to lastminute.com has increased by 26.66%.

Total Visits last 3 months
Jan13.22M
Dec10.43M
Nov8.88M
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lastminute.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Lastminute.com's core audience is located in United Kingdom followed by France, and Spain.

Country
All devices
Desktop
Mobile
27.76%3.67M47.2%52.8%
21.46%2.84M34.8%65.2%
14.23%1.88M23.76%76.24%
13.04%1.72M32.07%67.93%
3.8%502.39K29.62%70.38%
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lastminute.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On lastminute.com, visitors mainly come from Direct (24.9% of traffic), followed by google.com (21.67%). In most cases, after visiting lastminute.com, users go to google.com and booking.com.

lastminute.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Lastminute.com's audience also visits kayak.co.uk, followed by expedia.co.uk, and trivago.co.uk.

#1
Visits:4,220,274
#2
Visits:5,541,815
#3
Visits:1,695,687
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lastminute.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to lastminute.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
C
1
368,000
0.9
9.97%
N
1
246,000
1.09
6.66%
N
1
110,000
1.09
2.98%
T
1
110,000
0.9
0.92%
N
1
33,100
1.32
0.89%
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Last updated: February 14, 2024