Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April zara.com received 59.4M visits with the average session duration 09:42. Compared to March traffic to zara.com has decreased by -7.6%.

Visits

59.4M

-7.6%

Pages / Visit

3.0

Avg. Visit Duration

09:42

Bounce Rate

52.6%

Total Visits last 3 months

Apr59.4M

Mar64.3M

Feb54.3M

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zara.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Zara.com's core audience is located in United States followed by Spain, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	9.91%	5.9M	73.89%	26.11%
Spain	8.21%	4.9M	25.93%	74.07%
United Kingdom	6.85%	4.1M	46.85%	53.15%
Germany	5.75%	3.4M	34.49%	65.51%
Turkey	4.63%	2.7M	27.53%	72.47%

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zara.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On zara.com, desktops drive 37.3% of visits, while 62.7% of visitors come from mobile devices.

Desktop37.3%Mobile62.7%

Desktop

37.3%

Mobile

62.7%

zara.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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Desktop

Apr 2023

On zara.com, visitors mainly come from Direct (55.72% of traffic), followed by google.com (29.34%). In most cases, after visiting zara.com, users go to google.com and paypal.com.

zara.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Zara.com's audience also visits hm.com, followed by asos.com, and express.com.

Visits:90,982,638

Visits:54,771,817

Visits:6,071,169

zara.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Zara.com’s traffic has dropped by -1% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -37.4% down to current paid search traffic.

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Organic Search Traffic

64M

-1%

Paid Search Traffic

161.7K

-37.4%

Branded Traffic Share

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zara.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to zara.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Apr 2023

Keyword	Intent	Pos.	Volume	CPC(USD)	Traffic %
zara	N	1	2,740,000	0.12	46.19
zara near me	N T	1	135,000	0.2	2.27
zara kids	N T	1	74,000	0.65	1.24
zara usa	N	1	74,000	0.13	1.24
zara dresses	C N	1	40,500	0.48	0.68

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zara.com Backlink Analytics

Analyze and track zara.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk.

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Authority Score

Referring Domains

84.6K

-2.1%

Backlinks

27.5M

-8.1%

Google Penalty Risk

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Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to zara.com has dropped by -8.1% and equals 27.5M. The amount of referring domains has dropped by -2.1% and equals 84.6K.