The SEO, SEM, PPC and Content Marketing Blog - Semrush

How We Built a New Backlinks Tool
Top 100 most searched items on Amazon
Market Segmentation Strategy: What Is It and Why Is It Important?
Understanding Porter's Five Forces Model
Marketing Strategies for Your Business
Editors' Choice

27 Free (and Paid) Local Business Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business directories to keep them up-to-date. In this guide, we‘ll show you some top business directory sites and tell you how Semrush can help.
May 26, 2021
8 min read

How to Perform an SEO Audit in 18 Steps: Guide for 2021

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.
Dec 23, 2020
17 min read
google keyword ranking
submit sitemap
In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.


5 min read

SEO A/B Split-Testing — Any Result Is a Good Result

There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.
Ryan ShelleyJun 11, 2021
amazon seo
search terms
seo core


7 min read

How An Artisan Bakery Is Increasing SEO Through Competitor Analysis

If you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers. Follow the episodes of the brand new Semrush Reality Show.
Anna KocheguraJun 22, 2021
marketing calendar
marketing funnel
branded content


13 min read

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
Competitor Analysis
competitor insights


8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaFeb 24, 2021
Competitive content analysis
Content hub
Semrush for Content Marketing
content planning
blog ideas
SEO Copywriting Guide: A Smarter Approach To Ordering Content