Digital Marketing Agency Tools

To scale your agency business, the best tools will be built to generate marketing results, allow for team collaboration, accommodate scalability, and offer transparency with clients. Because every marketing agency is unique and has its own operations and challenges, the best tool depends on your agency’s needs. Common software needs for a marketing agency include project management software, SEO tools, social media tools, time tracking, analytics tools, and white labeled reporting tools.

The right tools can help a marketing agency manage projects, communicate with and report to clients, and operate as a team. Every tool on this page offers a different benefit and use case, so your agency can add or remove apps to your Semrush subscription as the needs of your agency change. For example, if you have a client who wants to grow on social media, you can add social media marketing apps to your plan as you work with that client. Or, if you acquire a client who wants to run display advertising, you could add AdClarity and AdCreative.ai to the subscription. If you no longer work with clients with those needs, you can always remove any app from your overall Semrush subscription.

When looking for tools for a digital agency, you’ll want to make sure that all of the team members who might need to use this tool can access it and learn how to use it. With the Semrush App Center, every app comes with a user manual to help users become accustomed to using it, as well as customer support via the Semrush support team. This way, marketing teams can reach out to Semrush for any assistance when troubleshooting apps for their agency.