Media Monitoring Apps

First, marketers can use their platforms to monitor whenever someone tags their brand or comments on their brand’s page or posts. These comments tell you how your audience wants to interact with you. Also, social media tracking tools can go one step further and find mentions of your brand where your account isn’t necessarily tagged. Using a management platform like Semrush Social, Brand Monitoring, or Media Monitoring can help with this part of a social media strategy.

As a marketer, you can use social media for valuable insights like customer sentiment (positive or negative) or opportunities for customer service. People use social media to vent about their experiences with a brand, ask for help, or even recommend them to their friends and followers. To help this process, there are social listening tools that can track and analyze public mentions of your brand on all major social media platforms. Two tools in the Semrush App Center that help with this process are Media Monitoring and Brand Monitoring. In addition to monitoring social media for actionable insights, marketers can track mentions on blogs, forums, and news sites.