Create content that brings traffic

The Content Toolkit helps you write articles that rank high—even if you’re not an SEO pro.

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Long-form SEO content, made easy

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Chiara Brancato

Founder at the Museum Creative

“The Semrush Content Toolkit creates a long-form piece right away! It’s trustworthy and simple to use for content marketing, which makes it much better than ChatGPT.”

A smart AI writing tool built by SEO experts

Combine powerful AI with Semrush data to attract customers organically.

  • Find high-impact content ideas

    • Discover relevant topics that bring traffic
    • Explore trends in your target location
    • Create data-driven content plans
  • Generate effective SEO content briefs

    • Automate keyword research and SERP analysis
    • Integrate real-time competitive insights
    • Get keyword, title, and structure suggestions
  • Create high-ranking content powered by data

    • Generate full SEO-friendly articles tailored to your business
    • Enrich your content with relevant keywords, fresh insights, and high-quality images
    • Forget about generic AI copy and write content that sounds like you
  • Improve your content drafts with a few clicks

    • Score each content piece
    • Get readability, SEO, and tone of voice tips
    • Fix and enhance your drafts with AI and data

Improve your writing on the go

Get a Chrome extension and improve, rephrase, or simplify your content on any platform.

Scale your content writing with our top features

  • Full SEO article generation in 6+ languages

  • SERP analysis to give your content an SEO boost

  • Articles and content ideas tailored to each location

  • Content writing in your unique brand voice

  • Content scoring and optimization

  • Chrome browser extension that works on any website

  • Social media content generation

  • AI image generation

  • One-click WordPress publishing

Join the Semrush Content Toolkit

The Content Toolkit helps you write articles that rank high—even
if you’re not an SEO pro.

Already registered? Log in

What Content Toolkit users love:

  • “It has really simplified keyword research, generating content ideas and, most importantly, creating SEO-friendly content briefs for the team we have hired.”

    Vanhishikha Bhargava’s profile photo

    Vanhishikha Bhargava

    Founder at Contensify

  • “I've used many AI tools to streamline my writing and processes, but nothing has matched the Semrush Content Toolkit. From the moment I started writing, it picked up my tone of voice—and even let me categorize brand voices for multiple clients! It also found target keywords for my content and offered a 'simplify' option to make my content more digestible (which is a big challenge for me). I only wish I had discovered this WAY sooner. Semrush never fails to impress—my love and gratitude are endless..”

    Anna Michalak’s profile photo

    Anna Michalak

    Co-founder of Vision Marketing & SMM Freelancer

  • “The platform is incredibly user-friendly and intuitive, making it a reliable and efficient tool to streamline our content creation process.”

    Kathryn Strachan’s profile photo

    Kathryn Strachan

    CEO at CopyHouse

  • “Content Toolkit makes it incredibly easy to create content that’s optimized for search and users. It’s a huge time saver for every step of the content creation process. I highly recommend it.”

    Adam Connell’s profile photo

    Adam Connell

    Marketing Strategist, Helianthus Advising

  • “Content Toolkit is a game-changer for non-writers who need to create impactful content”

    Barbara Ferrigno’s profile photo

    Barbara Ferrigno

    CEO Concept Marketing Group

Semrush Content Toolkit vs. generic AI tools like ChatGPT

Here’s why the Semrush Content Toolkit is the best choice for small teams looking
to write high-ranking content.

SEO data

SEO data

Uses Semrush’s competitive data

Doesn’t offer SEO, tone, and readability scores and AI text generation

Full SEO article generation

Full SEO article generation

Generates full long-form, SEO-ready drafts in one click

Requires multi-step prompting to write long-form SEO copy

SEO brief generation

SEO brief generation

Generates briefs by analyzing your keywords and top-ranking competitors

Creates basic briefs based on your input

Works well for beginners and small teams

Works well for beginners and small teams

Integrates SEO best practices and offers an intuitive interface

Requires prior SEO knowledge and prompting skills to succeed

Content ideas based on data

Content ideas based on data

Generates data-driven topics for your target location

Comes up with generic content ideas based on your input

Local SEO content optimization

Local SEO content optimization

Analyzes local search trends and optimizes your content accordingly

Doesn’t have access to local SEO data

Simplified content creation in your brand voice

Simplified content creation in your brand voice

Creates a brand voice based on a writing sample and applies it to each new content piece

Requires multi-step prompting when trying to mirror your writing style

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Frequently Asked Questions