Create content that brings traffic
The Content Toolkit helps you write articles that rank high—even if you’re not an SEO pro.
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Long-form SEO content, made easy
Chiara Brancato
Founder at the Museum Creative
“The Semrush Content Toolkit creates a long-form piece right away! It’s trustworthy and simple to use for content marketing, which makes it much better than ChatGPT.”
A smart AI writing tool built by SEO experts
Combine powerful AI with Semrush data to attract customers organically.
Find high-impact content ideas
- Discover relevant topics that bring traffic
- Explore trends in your target location
- Create data-driven content plans
Generate effective SEO content briefs
- Automate keyword research and SERP analysis
- Integrate real-time competitive insights
- Get keyword, title, and structure suggestions
Create high-ranking content powered by data
- Generate full SEO-friendly articles tailored to your business
- Enrich your content with relevant keywords, fresh insights, and high-quality images
- Forget about generic AI copy and write content that sounds like you
Improve your content drafts with a few clicks
- Score each content piece
- Get readability, SEO, and tone of voice tips
- Fix and enhance your drafts with AI and data
Improve your writing on the go
Get a Chrome extension and improve, rephrase, or simplify your content on any platform.
Scale your content writing with our top features
Full SEO article generation in 6+ languages
SERP analysis to give your content an SEO boost
Articles and content ideas tailored to each location
Content writing in your unique brand voice
Content scoring and optimization
Chrome browser extension that works on any website
Social media content generation
AI image generation
One-click WordPress publishing
Join the Semrush Content Toolkit
The Content Toolkit helps you write articles that rank high—even
if you’re not an SEO pro.
Already registered? Log in
What users love about our tools:
“It has really simplified keyword research, generating content ideas and, most importantly, creating SEO-friendly content briefs for the team we have hired.”
Vanhishikha Bhargava
Founder at Contensify
“I've used many AI tools to streamline my writing and processes, but nothing has matched the Semrush Content Toolkit. From the moment I started writing, it picked up my tone of voice—and even let me categorize brand voices for multiple clients! It also found target keywords for my content and offered a 'simplify' option to make my content more digestible (which is a big challenge for me). I only wish I had discovered this WAY sooner. Semrush never fails to impress—my love and gratitude are endless..”
Anna Michalak
Co-founder of Vision Marketing & SMM Freelancer
“The platform is incredibly user-friendly and intuitive, making it a reliable and efficient tool to streamline our content creation process.”
Kathryn Strachan
CEO at CopyHouse
“Content Toolkit makes it incredibly easy to create content that’s optimized for search and users. It’s a huge time saver for every step of the content creation process. I highly recommend it.”
Adam Connell
Marketing Strategist, Helianthus Advising
“Content Toolkit is a game-changer for non-writers who need to create impactful content”
Barbara Ferrigno
CEO Concept Marketing Group
Semrush Content Toolkit vs. generic AI tools like ChatGPT
Here’s why the Semrush Content Toolkit is the best choice for small teams looking
to write high-ranking content.
 |  | |
|---|---|---|
SEO data | ||
SEO data | Uses Semrush’s competitive data | Doesn’t offer access to real-time SEO data |
Full SEO article generation | ||
Full SEO article generation | Generates full long-form, SEO-ready drafts in one click | Requires multi-step prompting to write long-form SEO copy |
SEO brief generation | ||
SEO brief generation | Generates briefs by analyzing your keywords and top-ranking competitors | Creates basic briefs based on your input |
Works well for beginners and small teams | ||
Works well for beginners and small teams | Integrates SEO best practices and offers an intuitive interface | Requires prior SEO knowledge and prompting skills to succeed |
Content ideas based on data | ||
Content ideas based on data | Generates data-driven topics for your target location | Comes up with generic content ideas based on your input |
Local SEO content optimization | ||
Local SEO content optimization | Analyzes local search trends and optimizes your content accordingly | Doesn’t have access to local SEO data |
Simplified content creation in your brand voice | ||
Simplified content creation in your brand voice | Creates a brand voice based on a writing sample and applies it to each new content piece | Requires multi-step prompting when trying to mirror your writing style |
Already registered? Log in | ||
Already registered? Log in
Frequently Asked Questions
Can AI content rank on Google?
Can AI content rank on Google?
Yes, AI content can rank on Google. According to Semrush's research, AI-generated content performs almost as well as human-written content. Semrush users also see positive SEO and conversion results when combining AI with human writing.
Google doesn't penalize content simply because it's AI-generated—it focuses on quality regardless of how content is created. The most successful approach is combining AI assistance with human expertise, editing, and original insights.
Is it safe to use the Semrush Content Toolkit for SEO?
Is it safe to use the Semrush Content Toolkit for SEO?
Absolutely. The Semrush Content Toolkit is designed specifically for SEO success, combining AI writing capabilities with Semrush's real-time SEO data. Unlike generic AI tools, it analyzes search engine results pages (SERPs) to help you create content that's optimized to rank.
According to Semrush's research, 73% of marketers use a combination of AI and human writing, which is exactly what the Content Toolkit offers you—AI-assisted content that you can enhance with your expertise.
How much does the Semrush Content Toolkit cost?
How much does the Semrush Content Toolkit cost?
The Semrush Content Toolkit is available for $60/month after a 7-day free trial. This includes access to Topic Finder, SEO Brief Generator, AI Article Generator (with 5 SEO-boosted articles per month), Content Optimizer, and the Chrome Extension.
You can also purchase additional SEO-boosted articles (10 more for $30/month) as needed.
How do you create content with the Content Toolkit?
How do you create content with the Content Toolkit?
The Semrush Content Toolkit blends AI capabilities with Semrush's SEO data and your expertise in a simple process:
- Find topics for your niche and location with real ranking potential using data-backed suggestions
- Generate briefs that analyze what's actually working in search results
- Create content where AI produces the full initial draft and you add your unique insights
- Optimize your draft with specific improvements based on competitive analysis
- Publish to your website by sending the article directly to WordPress
Can the Content Toolkit create content in different languages?
Can the Content Toolkit create content in different languages?
Yes, the Semrush Content Toolkit generates articles in multiple languages, including American English, British English, Spanish, French, Dutch, Italian, German, and Portuguese.
Can you create content optimized for a specific location?
Can you create content optimized for a specific location?
Yes, the Content Toolkit also helps you with local SEO content optimization. It suggests content ideas based on what's trending in your target country or city and optimizes each article based on local search trends. So you can be sure that your content is relevant to local audiences, uses appropriate regional terminology, and incorporates location-specific information and statistics.