Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January ookla.com received 418.32K visits with the average session duration 03:12. Compared to December traffic to ookla.com has increased by 8.51%.

Visits

418.32K

+9%

Pages / Visit

1.71

Avg. Visit Duration

03:12

Bounce Rate

74.9%

Total Visits last 3 months

Jan418.32K

Dec385.53K

Nov375.51K

Get marketing insights →10x daily insights. Free!

ookla.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Ookla.com's core audience is located in United States followed by India, and Russian Federation.

Country		All devices	Desktop	Mobile
United States	22.29%	93.25K	50.58%	49.42%
India	14.13%	59.09K	38.27%	61.73%
Russian Federation	6.02%	25.17K	31.64%	68.36%
United Kingdom	4.05%	16.93K	100.0%	0.0%
Brazil	4.04%	16.9K	25.52%	74.48%

See all countries →10x daily insights. Free!

ookla.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Jan 2025

On ookla.com, visitors mainly come from speedtest.net (48.22% of traffic), followed by Direct (28.18%). In most cases, after visiting ookla.com, users go to auth0.com and speedtest.net.

Show traffic details →

ookla.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Ookla.com's audience also visits speedtestcustom.com, followed by ht.hr, and speedtest.net.

speedtestcustom.com

Visits:

3.14M

ht.hr

Visits:

962.4K

speedtest.net

Visits:

233.92M

See more competitors →

ookla.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Ookla.com’s traffic has dropped by -10.38% month-on-month down to current organic search traffic.

Organic Search Traffic

171.84K

-10%

Paid Search Traffic

Branded Traffic Share

Unlock

Access 10 years of data →

ookla.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

ookla.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to ookla.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Jan 2025