Global Rank
Worldwide
otto.deApril 2023 Traffic Stats
2,582
Country Rank
Germany80
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otto.de Traffic and Visitor Engagement
Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April otto.de received 42.5M visits with the average session duration 11:36. Compared to March traffic to otto.de has decreased by -12.7%.
Total Visits last 3 months
Apr42.5M
Mar48.7M
Feb44.8M
otto.de Website Traffic by Country
See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Otto.de's core audience is located in Germany followed by Austria, and United States.
| Country | All devices | Desktop | Mobile | |
|---|---|---|---|---|
| 94.01% | 40M | 22.76% | 77.24% | |
| 1.32% | 562.2K | 36.12% | 63.88% | |
| 0.76% | 323.3K | 20.62% | 79.38% | |
| 0.68% | 291K | 29.18% | 70.82% | |
| 0.35% | 149.6K | 21.69% | 78.31% |
otto.de Traffic Share by Device
Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On otto.de, desktops drive 23.1% of visits, while 76.9% of visitors come from mobile devices.
Desktop23.1%Mobile76.9%
Desktop
23.1%
Mobile
76.9%
otto.de Website Traffic Journey
Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
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Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Otto.de's audience also visits ladenzeile.de, followed by kaufland.de, and idealo.de.
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otto.de Organic and Paid Website Traffic
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Otto.de’s traffic has dropped by -15.7% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 25.3% up to current paid search traffic.
PRO TIP: Create your free account today and get access to 10 years of historical data →otto.de Top Organic Keywords
Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to otto.de, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
| Keyword | Intent | Pos. | Volume | CPC(USD) | Traffic % |
|---|---|---|---|---|---|
| otto | N | 1 | 6,120,000 | 0.47 | 27.28 |
| otto versand | N | 1 | 823,000 | 0.1 | 3.66 |
| otto online | N | 1 | 165,000 | 0.09 | 0.73 |
| otto.de | N | 1 | 135,000 | 0.54 | 0.6 |
| otto login | N T | 1 | 90,500 | 0.01 | 0.4 |
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otto.de Backlink Analytics
Analyze and track otto.de’s backlink profile with the fastest backlink database available
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Spot toxic links and remove them before they cause harm to your website
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Backlink Stats
Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk.
It is FREE with Backlink Analytics!Backlinks and Referring Domains
Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to otto.de has increased by 10.6% and equals 89M. The amount of referring domains has dropped by -5% and equals 104.6K.
Last updated: May 28, 2023
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