Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May netflix.com received 1.29B visits with the average session duration 16:01. Compared to April traffic to netflix.com has increased by 2.81%.

Visits

1.29B

+3%

Pages / Visit

4.44

Avg. Visit Duration

16:01

Bounce Rate

48.61%

Total Visits last 3 months

May1.29B

Apr1.26B

Mar1.55B

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netflix.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Netflix.com's core audience is located in United States followed by India, and Brazil.

Country		All devices	Desktop	Mobile
United States	19.42%	251.07M	70.91%	29.09%
India	5.43%	70.2M	68.33%	31.67%
Brazil	5.03%	65.03M	77.07%	22.93%
Germany	4.91%	63.5M	85.79%	14.21%
United Kingdom	4.72%	61.01M	82.81%	17.19%

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netflix.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

May 2025

On netflix.com, visitors mainly come from Direct (87.46% of traffic), followed by google.com (6.47%). In most cases, after visiting netflix.com, users go to youtube.com and google.com.

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netflix.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Netflix.com's audience also visits rottentomatoes.com, followed by justwatch.com, and decider.com.

rottentomatoes.com

Visits:

80.83M

justwatch.com

Visits:

111.71M

decider.com

Visits:

6.6M

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netflix.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Netflix.com’s traffic has dropped by -7.29% month-on-month down to current organic search traffic.

Organic Search Traffic

340.85M

-7%

Paid Search Traffic

-100%

Branded Traffic Share

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netflix.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

netflix.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to netflix.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
netflix	N	1	16,600,000	2.23	20.24%
netflix login	N T	1	550,000	0.65	0.67%
netflix account	N T	1	368,000	1.41	0.44%
netflix movies	N	1	368,000	0.17	0.44%
net	N	1	301,000	1.89	0.36%

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netflix.com Backlink Analytics

Analyze and track netflix.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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netflix.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

100

382.37K

198.7M

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netflix.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to netflix.com has dropped by -1.19% and equals 198.7M. The amount of referring domains has increased by 0.68% and equals 382.37K.

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