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Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in the United Kingdom, Updated May 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 299,221,117 | 6.41 | 39.28% |
| 2 |  | – | 120,324,973 | 7.08 | 34.46% |
| 3 |  | – | 42,809,054 | 2.0 | 61.94% |
| 4 | argos.co.uk | – | 37,326,347 | 4.51 | 40.89% |
| 5 | asda.com | – | 32,177,192 | 4.55 | 46.35% |
| 6 |  | – | 29,602,912 | 5.0 | 45.38% |
| 7 | shop.app | – | 29,494,061 | 1.8 | 61.16% |
| 8 | tesco.com | – | 27,637,791 | 5.88 | 41.32% |
| 9 | hotukdeals.com | 3 | 24,317,333 | 3.86 | 37.95% |
| 10 | aliexpress.com | 1 | 24,212,202 | 4.69 | 49.73% |
| 11 |  | 1 | 24,059,856 | 4.48 | 41.04% |
| 12 | diy.com | 1 | 23,688,152 | 3.7 | 47.21% |
| 13 |  | 2 | 22,798,159 | 6.47 | 43.19% |
| 14 |  | – | 21,753,357 | 27.9 | 32.43% |
| 15 | dunelm.com | 5 | 18,376,862 | 5.45 | 41.02% |
| 16 | shein.co.uk | 8 | 18,175,607 | 6.82 | 46.68% |
| 17 |  | 1 | 18,099,967 | 1.77 | 72.66% |
| 18 |  | 3 | 17,434,616 | 4.93 | 44.86% |
| 19 | currys.co.uk | 1 | 17,287,944 | 4.12 | 44.75% |
| 20 | karmanow.com | 3 | 17,207,291 | 2.01 | 54.45% |
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Key Insights on Top Retail Websites in the United Kingdom in May 2025
As of May 2025, amazon.co.uk is the most visited Retail website in the United Kingdom, attracting 299.22M monthly visits. ebay.co.uk follows with 120.32M visits, and samsung.com records 42.81M visits.
In terms of user engagement, the average number of pages per visit across these sites is 5.67, with next.co.uk leading at 27.9 pages per visit.
The average bounce rate is 46.34%, with bbcgoodfood.com having the highest at 72.66%.
And next.co.uk leads the way with the lowest bounce rate at 32.43%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in the United Kingdom
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Last updated: June 13, 2025
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