Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Banking Websites in the United States, Updated December 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 172,829,922 | 4.29 | 28.21% |
| 2 |  | – | 150,679,151 | 4.17 | 33.49% |
| 3 |  | – | 107,407,317 | 5.98 | 24.0% |
| 4 |  | – | 94,338,515 | 8.72 | 23.3% |
| 5 |  | – | 83,461,618 | 3.07 | 44.97% |
| 6 |  | – | 66,608,427 | 4.56 | 25.62% |
| 7 | creditkarma.com | – | 45,797,695 | 5.56 | 25.57% |
| 8 |  | – | 44,936,493 | 3.19 | 37.91% |
| 9 |  | – | 40,748,579 | 4.8 | 33.15% |
| 10 |  | – | 24,948,722 | 4.63 | 22.05% |
| 11 | cash.app | – | 24,013,346 | 1.99 | 65.07% |
| 12 | pnc.com | – | 23,572,348 | 3.49 | 21.72% |
| 13 | navyfederal.org | – | 23,271,543 | 5.16 | 22.82% |
| 14 | truist.com | – | 19,013,836 | 4.73 | 18.86% |
| 15 | bankrate.com | – | 15,887,759 | 1.69 | 74.24% |
| 16 | chime.com | – | 14,320,646 | 2.59 | 52.06% |
| 17 | ally.com | – | 13,264,854 | 3.09 | 35.24% |
| 18 | secureinternetbank.com | – | 12,562,361 | 3.75 | 24.54% |
| 19 | remitly.com | 3 | 12,151,766 | 2.4 | 26.43% |
| 20 | creditonebank.com | 1 | 11,513,046 | 5.81 | 29.76% |
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Key Insights on Top Banking Websites in the United States in December 2024
As of December 2024, chase.com is the most visited Banking website in the United States, attracting 172.83M monthly visits. capitalone.com follows with 150.68M visits, and bankofamerica.com records 107.41M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.18, with wellsfargo.com leading at 8.72 pages per visit.
The average bounce rate is 33.45%, with bankrate.com having the highest at 74.24%.
And truist.com leads the way with the lowest bounce rate at 18.86%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: January 13, 2025
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