Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May yahoo.com received 2.69B visits with the average session duration 12:37. Compared to April traffic to yahoo.com has increased by 8.94%.

Visits

2.69B

+9%

Pages / Visit

4.17

Avg. Visit Duration

12:37

Bounce Rate

49.1%

Total Visits last 3 months

May2.69B

Apr2.46B

Mar2.99B

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yahoo.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Yahoo.com's core audience is located in United States followed by Taiwan, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	50.15%	1.35B	43.62%	56.38%
Taiwan	6.24%	167.66M	52.49%	47.51%
United Kingdom	5.43%	145.92M	44.19%	55.81%
France	3.17%	85.11M	61.84%	38.16%
India	3.13%	84.1M	51.68%	48.32%

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yahoo.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

May 2025

On yahoo.com, visitors mainly come from Direct (84.18% of traffic), followed by google.com (5.3%). In most cases, after visiting yahoo.com, users go to google.com and youtube.com.

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yahoo.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Yahoo.com's audience also visits usatoday.com, followed by espn.com, and imdb.com.

usatoday.com

Visits:

109.36M

espn.com

Visits:

462.43M

imdb.com

Visits:

691.07M

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yahoo.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Yahoo.com’s traffic has dropped by -5.79% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 158.71% up to current paid search traffic.

Organic Search Traffic

565.63M

-6%

Paid Search Traffic

37.49K

+159%

Branded Traffic Share

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yahoo.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

yahoo.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to yahoo.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
yahoo	N	1	37,200,000	0.49	12.51%
yahoo mail	N	1	30,400,000	0.51	10.22%
yahoo finance	N	1	6,120,000	1.4	2.05%
yahoo news	N	1	5,000,000	0.52	1.68%
nfl scores	I	3	16,600,000	0.17	0.57%

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yahoo.com Backlink Analytics

Analyze and track yahoo.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

yahoo.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

100

2.18M

2.26B

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yahoo.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to yahoo.com has dropped by -0.66% and equals 2.26B. The amount of referring domains has increased by 1.37% and equals 2.18M.

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