Challenge

Migrate SEO value to Magento with minimal traffic impact and achieve 100% non-branded keyword growth

Solution

The Block Shop went from ranking for 2059 keywords on Google’s first page in November 2019 to 5300+ keywords in August 2020 - the highest ever pre-show non-branded keyword growth & exposure. The growth continued to 6200+ keywords in November 2020, at the time of writing.

Result

240% organic revenue growth Throughout the campaign, the new platform & strategy achieved pre-show organic channel growth of 180% in transactions and 240% in revenue. This positioned The Block Shop to capitalize on the surge of traffic during the TV show and new non-branded customer acquisition

Challenge

Our challenge included increasing the SEO profile of a website that already had strong organic positions, in an industry heavily dominated by large corporate owned camping stores with huge marketing budgets.

Solution

- Extensive mapping of website categories - Massive URL & category restructure - Implementing targeted metadata based on market research - Link outreach for supporting on site work - Hard coding of sidebar subcategories on desktop and mobile - Enhanced crawling and indexability - Monthly audits

Result

- Increased 1st Page keywords from 7200 to 9500+ - 2x High volume keywords to 1000+ - 30% growth in users & sessions YoY

Challenge

The client were heavily dependent on Ebay for their online sales and growing their organic search channel was a priority. They had very little branded presence in a market dominated by brands for decades. There were some minor rankings when we started, it was basically from 0.

Solution

- Extensive category segmentation by category, make and model - URL restructure | Custom menu - Product description consistency - Clear product naming & url convention - Star ratings on search at product and category level - Ongoing consulting for branded organic growth

Result

Over 2 years 10x Revenue (Business wide) most early on sales were eBay 16x Website Traffic 15x Growth in Sessions 1000+ rankings in Vehicle Make & Model keywords