Propellic

Thử thách

Visit Amarillo, funded by the city's Hotel Occupancy Tax, aimed to improve online visibility. Issues like image optimization, page layouts, repetitive content, redirects, and missed search term opportunities were addressed. The goal was to boost search engine visibility and position Amarillo as a t

Giải pháp

Visit Amarillo had content overlap and missed opportunities. Issues like large images, slow load speeds, broken links, and non-secure URLs were identified. Keyword strategy was improved with targeted pages and optimization recommendations. Similar content pages were flagged for deletion or merging.

Kết quả

Visit Amarillo's website assessment quickly resolved major issues, doubling organic traffic and improving rankings within three months. Content optimization and competitor analysis led to attracting visitors with topics like camping, hiking, ghost towns, and stargazing, tapping into untapped markets

Thử thách

During the pandemic, Thrifty Traveler faced uncertainty. They shifted focus to SEO, seeking a partner to help with fixes and teach them. Despite the risks, the investment paid off, positioning them for success as travel resumed.

Giải pháp

In their search for an SEO agency, Thrifty Traveler focused on companies with top organic rankings. Propellic stood out as a front-page contender, impressing them with their own search results. The first engagement involved an SEO audit, revealing areas for improvement. Thrifty Traveler appreciated

Kết quả

Working with Propellic brought unforeseen changes for Thrifty Traveler. Their website ranked for high-demand keywords, resulting in a 14x increase in organic traffic and a jump from 5,000 to over 40,000 top-ten ranking keywords. The growth fueled their company's expansion, hiring five new employees.