A.P. Web Solutions

Thử thách

The success of Entourage Finance’s campaign shows that even in the highly competitive Mortgage & Finance Brokerage market, small businesses can thrive with a well-executed and data-based Search Marketing strategy.

Giải pháp

1. SEO to increase reach throguh high-intent Commercial & Transactional keywords 2. Content expansion to increase organic reach through informational high-volume keywords 3. SEM to capture high-buyer-intent leads through Search; and increasing brand awareness through Google Display Network.

Kết quả

52% increase in conversions from overall traffic in 12 months. 105% increase in Organic traffic in 12 months! 232% increase in non-branded organic clicks in 12 months! 224% increase in non-branded organic impressions in 12 months!

Thử thách

- Rapid growth of medical cannabis industry leading to influx of new competitors - Navigating through Google's YMYL (Your Money Your Life) considerations - Website migration: complete overhaul of the website - Google Ads suspensions due to their policies around keywords related to health treatments

Giải pháp

Objective #1 – Get 200 or more Care Navigator appointments per week Objective #2 - Increase Organic Reach overall and for high buyer-intent keywords Objective #3 – Increase the efficacy of Paid traffic budget

Kết quả

71% increase in appointments booked through website 82% increase in total website conversions 529% increase in organic traffic

Thử thách

1. High competition from larger companies with higher budgets and in-house departments such as Bunnings, Harvey Normal and Appliances Online 2. Limited flexibility for on-page SEO due to strict requirement of all on-page and off-page content being on-brand.

Giải pháp

Objective #1 – Conduct a successful SEO Migration and minimise loss of Organic traffic Objective #2 - Increase Organic Reach overall and for high buyer-intent keywords Objective #3 – Increasing Conversions on the new website & accurate conversion-tracking

Kết quả

- 19% increase in organic traffic in 12 months! - 384% (nearly 5x) increase in non-branded organic impressions 12 months! - 252% (over 3x) increase in Page 1 organic KW rankings in 12 months! - 103% (2x) increase in organic conversions in 12 months! - 447% (over 5x) increase in paid conversions!