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SplitSignal
SEO Split-Testing: Is My Website a Good Fit?

SEO Split-Testing: Is My Website a Good Fit?

  1. Strong concept of “product” “category” or “blog/article” pages:
    a. Your website does not require any of these to test but needs pages that have the same template (i.e., hotel listing pages on a travel site).
  2. 100k of GSC (Google Search Console) clicks over the last 100-day period per test:
    a. The best way to verify this is to connect GSC to the SplitSignal tool.
    b. You can also qualify yourself using GSC:SEO Split-Testing: Is My Website a Good Fit? image 1
  3. An acceptable amount of pages in a given test:
    a. Generally, we recommend 300 pages per test, but we have seen successful tests with 100 pages or even slightly less. Contact splitsignal@semrush.com with any further questions.
    b. Example on how to use Google search to get a page estimate:SEO Split-Testing: Is My Website a Good Fit? image 2
  4. A good ratio of clicks to pages (examples below):

Good Thresholds but have bad ratio:
- Total pages: 45030
- Total clicks: 102712

SEO Split-Testing: Is My Website a Good Fit? image 3

This results in a low-quality model.

Bad Thresholds but good ratios:
- Total pages: 63
- Total clicks: 579745

SEO Split-Testing: Is My Website a Good Fit? image 4

This results in a good-quality model.

Good Thresholds and ratios:
- Total pages: 486
- Total clicks: 822616

SEO Split-Testing: Is My Website a Good Fit? image 5

This results in a high-quality model.

Bad Thresholds and ratios:
- Total pages: 265
- Total clicks: 41537

SEO Split-Testing: Is My Website a Good Fit? image 6

This results in an inconclusive model.