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13/10/2026London, Vương quốc Anh

    Last updated: 12 tháng 3, 2026

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    substack.com Web Traffic Statistics

    Get a snapshot of substack.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    substack.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In Tháng 2 substack.com received 106,69 Tr visits with the average session duration 08:12. Compared to Tháng 1 traffic to substack.com has decreased by -13,42%.
    Total Visits last 3 months
    Tháng 2106,69 Tr
    Tháng 1123,23 Tr
    Tháng 12108,61 Tr
    Get marketing insights →10x daily insights. Free!

    substack.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Substack.com's core audience is located in United States followed by United Kingdom, and Canada.
    Country
    All devices
    Desktop
    Mobile
    United States50,2%53,56 Tr44,96%55,04%
    United Kingdom6,6%7,04 Tr50,78%49,22%
    Canada3,89%4,15 Tr47,8%52,2%
    India3,77%4,02 Tr28,47%71,53%
    Italy3,11%3,32 Tr31,94%68,06%
    See all countries →10x daily insights. Free!

    substack.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On substack.com, visitors mainly come from Direct (54,96% of traffic), followed by google.com (14,1%). In most cases, after visiting substack.com, users go to youtube.com and x.com.

    substack.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how substack.com appears across today’s top AI platforms:
    • 142 N visits from ChatGPT
    • 43 N from Gemini
    • 40 N from Perplexity
    • …and more!
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    substack.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Substack.com's audience also visits medium.com, followed by goodreads.com, and nytimes.com.
    #1
    Visits:

    90,61 Tr

    #2
    Visits:

    72,83 Tr

    #3
    Visits:

    457,45 Tr

    substack.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Substack.com’s traffic has increased by 8,83% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 9,38% up to current paid search traffic.

    substack.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    substack.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to substack.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    substack
    N
    1450.0001,534,24%
    kids activities
    C
    1550.00000,42%
    gimkit
    N
    89.140.0002,60,28%
    substack login
    N
    T
    127.10012,550,25%
    tinis mac and cheese
    I
    174.0001,360,21%