EyeOn App

With the EyeOn app, you can track your competitors’ activities across the web. The EyeOn app allows you to create a list of up to 10 domains you’d like to watch. The app tracks their activity and sends weekly updates straight to your inbox about:

Newly published blog posts
Recently launched advertising campaigns
New pages across competitor websites
New social media posts (on Facebook and Instagram)

Using the EyeOn app to uncover competitor activity trends can provide insight into their strategies and help you stay ahead as their activities change. Some common use cases for the EyeOn app include:

Tracking new pages across competitor websites to identify new promos, product releases, and changes to pricing.
Monitoring advertising activity to uncover shifts in competitor promos and audience targeting strategies.
Analyzing competitors use social media strategies and how their audiences engage with promos across social platforms.

To go directly to the app, you can use the button below.

How can the EyeOn app help you stay ahead of your rivals?

Tracking competitors can be overwhelming. The EyeOn app makes it easy. Simply enter your domain and up to 9 of your top competitors into the app, and you’ll discover data about their activity across the web, including new blog articles, new website pages, summaries of their search ads, and social media posting trends.

In the EyeOn app dashboard, you can view data for all competitors together or view data for each competitor individually. You’ll find graphs showing trends in Google Search Ads, new pages, blogs, and social media posts. You can also filter these graphs by category and group them by day, week, or month. Below the trend graph, you’ll discover ads, new pages, and blog posts with sample texts and useful links.

The EyeOn app can also send weekly updates straight to your inbox. This timely intel about competitors can help you keep an edge in the market and swiftly respond to shifting trends.

Pricing and Limits

You can test the EyeOn app with a free 7-day trial. After the trial expires, you can subscribe to the EyeOn app for $20/mo.

The app includes the following features:

1 list of up to 10 competitor domains
Social media monitoring for Facebookand Instagram
Automated competitor updates to your inbox
Trends graph and activity timeline
Historical data up to 3 months

Getting Started with EyeOn

Setting up the EyeOn app is an easy three-step process. First, enter your domain and up to 9 competitors into the list. Entering your own domain along with competitors makes it easy to compare activity trends and uncover similarities and differences. You can remove entries using the X icon next to the URL.

EyeOn landing page with the websites to analyze. The websites include: ebay.com, amazon.com, walmart.com, etsy.com, target.com, pinterest.com, aliexpress.com, bestbuy.com.

Once you’ve entered your domain and your competitors, click the “Start monitoring” button beside the list.

EyeOn landing page with the websites to analyze and a red rectangle highlighting the 'Start monitoring' button.

Once you click the button, the app will direct you to the main report page where you can finish setting up the app and begin viewing competitor activity data alongside your own.

Enter Competitors' Social Media Profiles

Once you’ve entered your list of domains and entered the app, you’ll need to connect their social media accounts to begin tracking. You can start by clicking the “Set up accounts” button. You can also use the Settings menu available at the top of the page. Access it by clicking the pencil icon next to your list name.

EyeOn Overview dashboard. A red rectangle highlights the pencil button at the top of the page, next to the list name. A red rectangle highlights the 'set up accounts' button under the Social Media Posts section. Another red rectangle highlights the 'set up accounts' button under the Social Engagement section.

In the Settings window, select the Social Media tab. Here you’ll see the list of your competitors. Click the competitor to enter their social media profile information. Once it’s saved and EyeOn has connected with the competitor’s social media account, the logo for the social media platform will show in color.

Settings wizard indicating that social media settings are not yet configured in EyeOn.

Keep in mind that when adding a site for the first time, the app may need up to 72 hours to gather the initial set of data for your dashboard.

The EyeOn Overview Report

Inside the app, you’ll first discover the Overview report. Look to the top of the report. Here, you’ll see the name of your list, as well as a date range and a data grouping option (by day, week, or month). First, choose your desired date range and grouping option.

The Overview report. The calendar is opened up and highlighted to see the date range.

Below, you’ll see the Top Competitors section. At the top of this section there are activity categories:

All Updates
Google Search Ads
Blog Posts
New Pages
Social Media Posts
Social Engagement

The Overview report. A red rectangle highlights the Overview report on the left hand side and another rectangle highlights the Top Competitors section.

The All Updates category shows the most active competitors across all categories and the total number of their activities across the selected date range.

The Overview report. The All Updates section is highlighted with a red rectangle. Inside the section are the domain: amazon.com, ebay.com, pinterest.com.

Note: The Social Media Posts category tracks the number of posts from the competitor to Facebook and Instagram. Social Engagement is the sum of activity from users on those social media accounts, including likes, shares, comments, and reactions.

Below the activity categories, you’ll notice the Trend widget change as you select different activity categories. Click on an activity category to present the data. This data provides a general idea of competitors’ activities trend across the selected timeframe.

The Overview report. The Social Media Posts and Trend by social Media posts graph are highlighted with a red rectangle.

Next, there’s a Timeline widget that shows content published by the competitors added to the monitoring list. The timeline is presented by day or by week depending on your settings. All the content is labeled with the type of activity from the Top Competitors widget: “Google Search Ads”, “Blog Posts”, “New pages”, and “Social Media”.

The Timeline widget in the Overview report. The date range and filter By week is highlighted with a red rectangle. Two red arrows are pointing to the content label next to the domain's name: Social Media and Google Search Ad.

Individual Competitor Activity

You can view activity data for each individual competitor on your list by clicking on their domain name in the sidebar to the left of the report.

A list of domains in the sidebar to the left of the report. The domain 'ebay.com' is highlighted with a red rectangle.

At the top of the competitor’s report, choose the activity category you’d like to analyze. Choosing All Updates reveals a summary of all of the competitor’s activity across the chosen timeframe. You can also select a location to display ad activity data for a specific country. If you don’t select a country, it will show data for all countries.

The domain 'ebay.com' is highlighted with a red rectangle. Another red rectangle highlights the Google Search Ads report at the top and other red rectangle highlights the selected country United States at the top of the report.

With the other categories, the report will show a Trend graph the Timeline of content published by the selected competitor within your selected timeframe.

Within the Google Search Ads report. A red rectangle highlights the Google Search Ads Trend, the first widget in the report. Another red rectangle highlights the Timeline, the second widget in the report.

Get Activity Updates Straight to Your Inbox

To set up the EyeOn app to send updates directly to your inbox, you can access the Settings menu by clicking the pencil icon next to the list name at the top of the report. Or you can select the “Email report settings” button in the upper right-hand corner of the dashboard.

EyeOn Overview dashboard. A red rectangle highlights the pencil button at the top of the page, next to the list name. A red rectangle highlights the 'email report settings' button in the top right corner of the report.

Select the Email Reports tab at the top of the Settings window. The email report settings allow you to choose whether you’d like to receive Weekly Competitor Updates and/or Google Search Ads Alerts. You may then select target countries for your weekly email notifications. This can be helpful if you want to receive updates about your competitors’ Google Search Ads activity in your target countries only.

The settings window. Inside the Email Reports tab. The Weekly Competitor Updates and Google Search Ads Alerts toggles are on. The select target countries are Canada and Germany.