Semrush for retail & ecommerce
Turn search into your best-converting sales channel
Shoppers search on Google, ask AI assistants, and scroll social before they buy. Semrush shows you where your products appear and where your competitors are beating you.
More visibility. More product discovery. More revenue.
Running a $2.3B marketplace means you can’t afford to guess. We need clarity across markets to make the right calls fast.
Sascha Weber
Head of SEO, Chrono24
Every feature you need to grow your ecommerce brand visibility
Find the keywords your customers use
Find the exact terms shoppers use to discover products like yours. Uncover search volume, trends, and the keywords your competitors rank for but you don't.
Measure and grow your AI visibility
See how your brand and products are described by ChatGPT, AI Overviews, and other LLMs. Track AI sentiment and share of voice against competitors to spot the gaps you can improve on.
Research competitors
Benchmark your product category performance against rivals. Spot where they're growing traffic and which pages are driving their conversions.
Track rankings on search engines
Monitor your search engine rankings daily across markets and device types so you always know where your products and pages rank for your customers' searches.
Audit your site’s technical health
Automatically crawl your store and surface the errors, slow pages, and crawl issues that are costing you visibility and revenue. CTA:
Daily, weekly, and monthly data refreshes
White-label reporting
Real-time alerts and notifications
Ready-to-present competitor benchmarks
Every tool you need for ecommerce visibility
Don't just take our word for it
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Marketers all over the world trust Semrush
28M
Marketing professionals have already used Semrush
35%
Fortune 500 companies use Semrush as their go-to marketing tool
21
International awards for best SEO software suite
How ecommerce brands grow with Semrush
See how Semrush helps ecommerce businesses
Built for enterprise retailers
Semrush for Enterprise helps ecommerce brands win more sales at scale across multiple markets, product lines, and sub-brands.
FAQ
Semrush helps ecommerce businesses by showing which keywords shoppers use to research and find products, how your ecommerce website pages rank in search results, and where AI platforms are recommending rival brands over yours. With this data, marketers ecommerce businesses can address those competitive gaps to reach more searchers and turn them into customers.
Yes, Semrush can track product-level rankings. Position Tracking monitors any URL daily across desktop, mobile, and local search, so you can track individual product and category pages with precision. With Semrush for Enterprise, brands can track multiple product lines across every market, tying visibility to ROI for more granular reporting.
Yes, Semrush covers AI shopping recommendations. The AI Visibility Toolkit tracks how often and how positively your brand and products appear in ChatGPT, Perplexity, and Gemini responses, including in AI-powered shopping surfaces.
Semrush helps you find competitor keyword gaps with Keyword Gap analysis, which shows every term your competitors rank for that you don't, filtered by volume, difficulty, and cost per click (CPC).
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