Semrush, built for your role

The complete toolkit for search: keyword research, site audits, rank tracking, backlink analysis, and technical SEO — all in one place.

Compete without a dedicated marketing team. Understand your competitors, find growth opportunities, and improve your online presence.

Plan and optimize content that ranks and converts. From topic research to AI-assisted writing to performance tracking.

Prove marketing impact, spot competitor moves early, and point your team at the channels driving growth.

Experiment across SEO, PPC, and content to find scalable growth channels. Identify quick wins and optimize the full acquisition funnel.

Essential tools for solo professionals managing a handful of client projects. Win new business and deliver results that speak for themselves.

Professional-grade tools without the enterprise complexity. Everything you need to grow your site and visibility on your own terms.

Track and shape the narrative where your brand shows up in search and AI answers.

Measure markets and catch signs of growth in web traffic and search data before others do.