The Keyword Manager (available only with a paid subscription) provides a deeper analysis of up to 1,000 keywords at a time. You can use it to refresh metrics in real-time to see if any SERP Features or top competitors for a keyword have changed since Semrush’s last update.
Keywords can be analyzed in the Keyword Manager in a few ways:
- From the + sign at the top of Keyword Overview
- From the Keyword Magic Tool main table
- From the Keyword Gap tool
- From Organic Research (Positions and Position changes tabs)
- Imported manually
To add keywords from Keyword Overview to Keyword Manager, hover over the + sign next to the keyword and start a new list or choose an existing list to add this keyword to. By clicking the + sign you will send the analysed keyword to the default Keyword Manager list.
To add keywords from Keyword Magic Tool to the Keyword Manager, click on the checkbox next to the individual keyword and select the blue “Add to Keyword Manager” button.
Alternatively, you can click on the + sign located next to each keyword and send the selected individual keyword to your Keyword Manager list.
The same options of adding keywords are available in the Keyword Gap tool, use either the blue “+ To Keyword Manager” button or the + sign next to each keyword.
This process is the same for your keywords in Organic Research, simply click on the add to keyword manager button or the + sign in your Organic Research Reports.
To add keywords manually, locate the blue “Add keywords” button at the top right of the Keyword Manager screen (see below). The next window will allow you to add up to 1000 keywords to the Keyword Manager (add one keyword per line or separated by comma).
By adding your own keywords to this tool, you can gather real-time metrics on the competitive nature of your target keywords.
With your keywords in the Keyword Manager you can analyze their:
- Competitive Density
- Keyword Difficulty %
- SERP Features
- Click Potential
- Top Competitors
- Last Changes (Last Update)
To narrow the focus of your report, use filters available above the table. You can filter by keyword, databases, SERP features, search intent, tags, or by a specific metric.
The Intent column shows a user’s search intent for each keyword. If you mouse over the intent mark, you will see the purpose of the search. This feature enriches your keyword research with an automated intent analysis.
Intent filter is useful for bucketing keywords as you can quickly group terms by user intent: transactional, commercial, informational, and navigational. Use this data to revise your existing content or create new content matching the intent of the user - the right content will attract the right audience.
After you have filtered by intent, you can export the report for the filtered group, and also send the group to other tools (Position Tracking and PPC Keyword Tool).
You can separate keywords into groups by adding tags. You can tag your keywords in the Keyword Manager with the checkboxes (1, 2) or simply click the tag field under a keyword.
Then you can filter your list by tags, export by tags, and also send tagged keywords to other tools (Position Tracking and PPC Keyword Tool)
Top Competitors and Click Potential will be listed only after clicking on the Update Metrics button. Once clicked, you will be able to see the list of snippets that are in the top 10 results on the SERP for the keyword at that given time. Certain metrics, such as search volume or CPC, are displayed for a month when you added or last updated them, while other metrics like SERP Features, KD%, or Top Competitors can be updated manually to show real-time results.
Please note: Users are limited depending on their subscription level.
Keyword Manager (Refresh Keywords per month)
Free - n/a
Pro - 250
Guru - 1000
Business - 5000
Sending Keywords to Other Tools
The Keyword Manager also gives you the ability to send certain keywords to your Position Tracking and PPC Keyword Tool campaigns set up in your Projects. Once you are in the Keyword Manager, you will see a tab in the top right labeled “Send to other tools.”
After clicking on this button, you will be able to choose if you want to send all of your keywords to Position Tracking or the PPC Keyword Tool, or if you want to just send a selected number of keywords. In order for you to do this, you must first have a Position Tracking or PPC Keyword Tool campaign already set up.
You can share existing Keyword Manager lists through the main Keyword Manager page:
The Share button is located right above your Keyword lists. Once you click the button, a pop-up will appear and ask you to select a list (or a number of lists) you'd like to share. Then you will need to enter an email address of a user you wish to grant access to your lists. You can share a project with multiple people by entering each email separated by a comma.
You can decide whether to share with Viewer access or Editor access. Users with Editor access will be able to make changes to your lists.
Please note that when other users use the Update Metrics feature on the lists you shared with them, it affects your Keyword refresh limits.
You can also find a Share button to the right of each individual list:
Clicking on it will open the Share settings of a list, where you can share the chosen list, view all users a list is shared with, change permissions or stop sharing.
If you are the recipient of a shared list, you can view all the lists shared with you by going to the Keyword Manager and selecting the Shared with Me tab:
Here you can see the email of the Owner of the list and leave shared lists if needed.
Only the Owner of the list can delete it.
Corporate account owners have Editor access to their sub-users’ lists by default.
Limits for using Keyword Manager depend on your subscription level and are as follows:
Number of lists you can create and manage:
- Free - 0 lists
- Pro - 100 lists
- Guru - 100 lists
- Business - 100 lists
Number of keywords you can refresh metrics for per month:
- Free - 0
- Pro - 250
- Guru - 1,000
- Business - 5,000
List sharing limits:
- All paid users can share lists with Editor access with other paid users.
- All paid users can share lists with Viewer access with all users (including Free users).
- Free users cannot share Keyword Manager Lists.