VAT/GST FAQ

Value Added Tax (VAT) in the European Union is a general, broadly based consumption tax assessed on the value added to goods and services. It applies to most goods and services that are bought and sold for use or consumption in the European Union.

Goods and Services Tax (GST) is an indirect or consumption tax levied on most goods and/or services that are bought and sold for use or consumption across the country.

According to EU VAT regulations enforced at the beginning of 2015, the Semrush Corporation is obliged to collect VAT on payments of customers consuming our service within the European Union.

When ordering a new Semrush subscription, you will be asked to confirm whether or not you are inside the EU for VAT purposes. If you confirm that you are outside of the European Union for VAT purposes, VAT will not apply.

Please note: all customers from Switzerland continue paying VAT even if their provided VAT number is valid. 

If you are within the European Union for VAT purposes, you should take the following details into account:

• If you consume our service, being a legal entity (B2B), and provide us with your valid VAT number, VAT will not be applied to your payment.
• If you consume our service, being a legal entity (B2B), and your VAT number is not valid, VAT will be applied at the appropriate rate of your country of residence. To avoid this, please make sure that:
  • Your VAT number is entered correctly, including your country number; and is valid. 
  • You are not using your personal (individual) VAT number.
  • If you consume our service, being a legal entity (B2B), and we are unable to verify the VAT number you entered, your payment will be processed and VAT charged. We will try to verify it again later.
  • If you consume our service, being an individual (B2C), VAT will be applied at the appropriate rate of your country of residence.

For users who have purchased a Semrush recurring subscription or who began using the automatic API-billing feature before 2015: VAT has already been applied at the appropriate rate of the country indicated by your invoice information on your User Profile.

Also, if you update your Profile by entering a new VAT number or another country or state of residence, the cost of your recurring subscription may change according to possible differences in your VAT rate.

For example, if a customer completes an order for a recurring subscription and confirms that he/she is outside the EU, and then later confirms that he/she is a EU resident via the Profile form, VAT will be charged with the next payment.

Or, if a customer completes an order for a recurring subscription and confirms that he/she consumes Semrush services in Cyprus, a VAT rate of 19% applies. If Greece is selected as a country of consumption, a VAT rate of 24% will apply.

If you have a recurring subscription, and you change your billing information when paying for other Semrush products, such as a custom report or an API package, VAT will be applied to your recurring subscription with the next payment.

The rates for your country can be found at this link.

To add your VAT or GST number, please follow these steps:

1. Sign in your Semrush account.
2. Under My Profile, choose Subscription Info, then navigate to the Billing info tab.
3. Under Billing info, choose to edit your Billing info and enter the number in the Business number field.
4. Enter your number and click Save. 
   When you add a VAT number, use a country code at the beginning. 
   Note: for Norway, a country code is not applicable, you need to enter a VAT number without a country code (only 9 digits or 9 digits and the letters ‘MVA’).

You can enter your VAT/GST number at any time. If you add it before the next recurring payment, Semrush will not charge VAT/GST on the next invoice or future invoices issued to you, as long as the number is valid.

If you add a valid VAT/GST number and VAT/GST has previously been charged on your account, please reach out to our Customer Support team via this contact form regarding the taxes paid.

Please note: all customers from Switzerland continue paying VAT even if their provided VAT number is valid.