What Is Content Repurposing in the Content Toolkit?
The Content Repurposing feature in Semrush’s Content Toolkit helps you turn existing website content into new formats for multiple channels. It extends your reach without requiring new drafts, saving time while keeping your brand message consistent across every platform.
You can repurpose your content into:
- Social posts for LinkedIn, Facebook, Instagram, X, and Pinterest.
- Email newsletters and announcements.
- Google Business Profile updates.
Once your new content is ready, you can publish it directly through integrations with Semrush Social Poster, Mailchimp, WordPress, and Zapier.
- Extend your best content’s lifespan.
- Reach audiences across multiple channels.
- Maintain consistent messaging across formats.
- Save time by reusing proven, high-performing content.
How to Use Content Repurposing
Repurpose your content in five simple steps.
Step 1. Launch Content Repurposing
Open the Content Toolkit from your Semrush dashboard, then click “Repurpose article.”
This opens the Chat interface and Board together.
Step 2. Choose the Content You Want to Repurpose
Select the article you want to transform.
You can:
- Pick from the suggestions listed in the Chat window.
- Paste a URL to any live article.
- Choose a content card already saved on your Board.
Chat will confirm the selected content and display a short preview before proceeding.
Step 3. Select Target Platforms
Next, choose the channels where you want to repurpose your content.
Supported options include:
- Social platforms: LinkedIn, Facebook, Instagram, X, and Pinterest.
- Email: Newsletters and announcements.
- Google Business Profile: Updates and posts.
You can select one or multiple platforms depending on your distribution goals.
Pro tip: Start with your top-performing blog articles to maximize engagement across channels.
Step 4. Generate Repurposed Posts
Once you’ve chosen your platforms, the tool generates fresh content posts. Each format is tailored to fit the platform’s tone and length:
- Short, engaging copy for social media.
- Informative text for emails.
- Location-based updates for Google Business Profile.
Once finished, all repurposed content appears as cards on your Board.
Step 5. Review and Publish Your Posts
Click each new card on the Board to review and fine-tune your repurposed content.
From here, you can:
- Edit post text or visuals.
- Preview how it will look on each platform.
- Schedule or publish directly using your preferred integrations.
Every change you make is saved automatically.
Publishing Integrations
You can publish your repurposed content directly through connected tools:
- Semrush Social Poster: Schedules and shares posts across your social media profiles.
- Mailchimp: Sends newsletters or product updates straight from your repurposed content.
- WordPress: Push ready-to-publish posts to your website’s CMS.
- Zapier: Automate publishing to hundreds of other supported platforms.
Frequently Asked Questions
Is Content Repurposing available in all Content Toolkit plans?
Yes. Content Repurposing is available to all users with access to Semrush’s Content Toolkit.
Which platforms can I repurpose content for?
You can create posts for LinkedIn, Facebook, Instagram, X, Pinterest, Mailchimp emails, Google Business Profiles, and more via Zapier.
Can I edit repurposed posts before publishing?
Yes. You can edit each post on the Board before scheduling or publishing.
Can I preview how posts will look before publishing?
Yes. You can open any content card and see how your post will appear on the selected platform.
Does Content Repurposing support scheduling?
Yes. You can schedule posts directly through Semrush Social Poster or Mailchimp.
How is Content Repurposing different from creating new posts?
Repurposing reuses your existing high-performing content and adapts it for other channels, saving time and ensuring consistent messaging.
Will my integrations save automatically?
Yes. Once you connect your platforms (e.g., Mailchimp or WordPress), they stay linked until you disconnect them manually.