Why is search volume in Organic Research / Keyword Research tools different from Position Tracking?

We're constantly improving our data and algorithms to keep up with evolving technology. In the first quarter of 2022, we added a large number of new data sources and retrained our machine learning algorithms so you can enjoy the new and improved search volume. Feel free to check out our study with more details regarding the update!

At this point, we’re introducing the new algorithm to the keyword research tools section and the next rollout will be to Position Tracking.

Therefore, there might be slight data discrepancies between those tools until we update the Position Tracking algorithm.

Feel free to reach out to our Customer Support team should you have any further questions.